Since 2005, MDCalc has been an essential part of the clinician's workflow to help achieve better patient outcomes. Actively used by more than 65% of US physicians, MDCalc is the most broadly used medical reference – at the point-of-care – for clinical decision tools and content, and one of only four references used by >50% of US HCPs. These evidence-based tools and content are used by millions of medical professionals globally and support 50+ specialties and cover 200+ patient conditions.
While healthcare marketing budgets continue to be focused on the shift to digital tactics, spending aimed at HCPs now accounts for 53% of the marketing pie (source ( Our user base and advertising partners continue to grow rapidly as we solidify our market position as the top point of care resource and advertising avenue.
To continue to further accelerate this growth, we are expanding the life sciences team with a marketing director. This is an exceptional opportunity for someone who loves creating traction with buyers, while also helping to build and scale a business that has unparalleled reach to HCPs.
We are seeking a sharp, resourceful, and results-driven Marketing Director to lead our day-to-day marketing initiatives focused on driving demand generation, brand awareness, and customer growth among U.S. life science companies and their HCP marketing agencies/firms. MDCalc is bringing to market high-value advertising and sponsorship solutions through its clinical decision support platform used by 1.6M healthcare professionals. This role is pivotal in aligning marketing initiatives with sales objectives to drive revenue growth in a fast-paced, customer-focused environment.
The responsibilities of this individual include the following, but are not limited to:
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