Job Description

Overview

IGT PlayDigital is excited to present the opportunity to join our PlaySports team, which has the most successful B2B sports betting platform offering in the US. We are pursuing a long-term vision to bring premier full-service sports betting solutions to every casino, in every state and tribal territory of the US by using IGT’s assets in this diverse marketplace, including our deep customer relationships, coast-to-coast licensing and our outstanding global resources, experience and technical capabilities.

You will be able to craft compelling propositions and editorial to engage and attract users to our US Sports-Betting application. The candidate should be comfortable with creating User Acquisition centered content as well as working with numbers, and use data to drive decision making to decide on content themes and editorial angles.

WHAT YOU'LL DO:

• Manage content of customer facing apps and screens
• Collaboration with content team
• Configuring IGT systems back-end
• Monitor exposure and effectiveness
• Dissemination of sport content sheets
• Propose content strategy improvements
• Connect with customers via established live channels
• Collaborate with new customers to develop launch plan
• Additional input of marketing concepts, and layout of sporting information
• Advise customer when adding relevant new content to the app and customer facing screens
• Participate in team meetings and contribute to team strategy roadmap
• Perform any other duties given by Head of the book

Work Location:
This is a remote from home position in the U.S. but you must be able to obtain a Nevada Gaming license.

Requirements

ABOUT YOU:

• Immersion with core concepts and tasks in relationship marketing (creation and management of CRM campaigns), performance marketing (such as targeting, optimization, segmentation)
• Ability to demonstrate creativity and passion for excellence in driving positive returns for promotional and marketing activities
• Curiosity about and enthusiasm for Sports and Sports Betting is valuable but not crucial
• Excellent time-management skills yet agile and able to work in a constantly evolving environment
• Outgoing, positive, and forward thinking
• Unbeatable interpersonal and organizational skills
• Excitement to immerse yourself in a hard-working environment as part of a small, but fast growing team
• Must be able to acquire a NV Gaming License
• Proven capabilities and experience in data-driven consumer-facing marketing and promotions, in any relevant sector

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

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#LI-REMOTE

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