Job Description
Description Summary: The Senior Director of Marketing will report directly to the CGO and drive lead generation, pipeline growth, and revenue acceleration for hc1 Insights. You'll build and execute multi-channel demand generation campaigns that establish hc1 Insights as the premier source of lab data and solutions. This role will develop data-driven marketing strategies that directly impact sales pipeline, conversion rates, and customer acquisition. The Senior Director will collaborate with sales to implement effective lead qualification processes, optimize the buyer's journey, and deliver measurable ROI on marketing investments.
What You’ll Do - Design and implement integrated demand generation campaigns across digital channels, content marketing, events, and account-based marketing to drive qualified leads and pipeline
- Develop and execute a robust marketing funnel strategy to nurture prospects through awareness, consideration, and decision stages
- Build a data-driven approach to campaign measurement with clear KPIs tied to pipeline and revenue goals
- Create compelling content that addresses customer pain points and showcases hc1 Insights' unique value proposition
- Implement marketing automation strategies to scale lead generation and nurturing efforts
- Partner with sales to develop effective lead scoring, qualification, and handoff processes
- Analyze campaign performance data to optimize marketing spend and maximize conversion rates
- Manage digital marketing initiatives including SEO/SEM, email marketing, and targeted advertising
- Oversee marketing technology stack to streamline campaign execution and performance tracking
- Conduct market research to identify target audience segments and refine positioning strategies
- Develop and maintain a detailed demand marketing budget aligned with pipeline and revenue targets
- Track and report on marketing-sourced and marketing-influenced pipeline metrics
- Stay current on industry trends and competitive landscape to inform campaign strategies
- Collaborate with product teams to develop effective go-to-market strategies for new solutions
- Complete other duties as assigned
Requirements What you bring: - 5+ years of experience in B2B demand generation and performance marketing
- Proven track record of building and scaling demand programs that directly contribute to pipeline and revenue
- Experience with healthcare software and services marketing is highly desired
- Demonstrated expertise in marketing automation platforms, CRM systems, and campaign analytics tools
- Strong understanding of digital marketing channels and performance optimization techniques
- Data-driven approach to campaign measurement and ROI analysis
- Experience developing targeted content strategies aligned with buyer personas and journey stages
- BS degree in Marketing or related field (Master's degree would be a plus)
- Strategic thinking combined with tactical execution capabilities
- Entrepreneurial mindset with ability to thrive in a fast-paced environment
- Excellent project management and cross-functional collaboration skills
- Working knowledge of marketing technology platforms including marketing automation, CRM, analytics, and content management systems
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